Director of Sales and Marketing
“The reward for me is the opportunity to get to know these highly accomplished Members and their families. It’s much more than providing a service or a residence – it’s connecting with extraordinary people.”
Kevin Isakson, Managing Partner, helped launch the entry of Isakson Living into the senior residential housing industry in 1997. He successfully oversaw the sales and marketing of Park Springs, from concept in 1998, through zoning, construction, pre-sales and occupancy of the final phase in 2008.
He leads internal sales and marketing teams and manages external advertising and public relations. Kevin has oversight for messaging and creative direction at the 398-home community, and at Peachtree Hills Place, the company’s planned 274-home in-town community.
Kevin is an Atlanta native and fourth-generation real estate professional. His great-grandfather, grandfather and father all played a key role in the development of metro Atlanta. Kevin earned a bachelor’s degree in journalism from the University of Georgia. His prior professional experience includes public affairs and public relations for a global communications agency.
His passion for providing exceptional residential communities is no surprise to those who know Kevin. He has always sought the company and wisdom of seniors. As a young man he was aware of the struggle of his own family members, including his current business partner and uncle Andy Isakson, to find an appropriate residence for his aging grandparents. Their frustrated search for a setting that combined quality health care with an engaging lifestyle led to the creation of Park Springs.
“As a family-owned organization, we take pride in a very personal ownership style,” he says. “We’re an active, daily part of the communities we build.”
This was especially important in the early stages, as Isakson Living was introducing an entirely new concept. Although high-rise CCRCs had made their way into the metro region, Park Springs was the first suburban campus of its kind. Kevin was charged with sharing the vision with prospective Members and their families, as well as with lenders, neighbors and municipal officials.
Under Kevin’s leadership, Isakson Living communities have been recognized with several National Association of Home Builders awards for sales and marketing excellence.
Kevin is involved with a number of charitable organizations, including several that work to improve life for older adults in the Atlanta metro. He and his wife Katherine are the parents of three young children.