Kevin Isakson, Director of Sales and Marketing at Isakson Living, the company that built Park Springs, Atlanta’s premier continuing care retirement community, welcomes two new members to the Park Springs sales team: Cindy Homer-Baron has been appointed Director of Sales and Susan Jaunsen is the new Sales Coordinator.
“Cindy has extensive experience in this specialized area of marketing and selling CCRC homes,” notes Isakson. “We appreciate her creative and strategic approach to the senior market, and are confident that as our new Director of Sales she will be a great asset to our outstanding team.”
Homer-Baron has more than 25 years experience in selling and marketing senior living communities. After moving from the West Coast where she worked as Director of Sales & Marketing with The Carlisle, an upscale CCRC senior condominium managed by Sunrise Senior Living in San Francisco, Homer-Baron served as a consultant with Always Best Care Senior Services in Greenville, SC.
“It is fortuitous for Park Springs to find not one but two dedicated sales professionals to complement the talents of our long-term sales force,” remarks Isakson. “Like Cindy, Susan has also worked in the senior housing market for a number of years. In her former position at Canterbury Court in Atlanta she has been quite successful in implementing marketing campaigns that resulted in additional sales – and we like that!
Notes Isakson, “Even though Park Springs enjoys a consistent high occupancy rate, we are delighted to have two professionals of their caliber help us market our various residences as well as the active lifestyle and impressive resort-style amenities offered at Park Springs.”